Being a stay-at-home parent has some very cool research-based benefits — at the top of the list is, no doubt, being able to play a more active role in your kids’ development. It has its cons, too, including social isolation and an increased risk of depression. However, there is, in fact, a middle ground of sorts in which you can still enjoy the pros of being able to nurture your kids and take care of your family while also...
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Running a thriving eCommerce business has a lot of moving parts to it, but one of the most important factor is the software you choose to run your whole business on. No matter how perfect or needed your product is, some platforms are particularly challenging to work with and may keep your business from growing effectively and profitably. Two of the largest eCommerce solution providers are BigCommerce and Magento. Both have the reputation of being powerful eCommerce platforms that...
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We live in an increasingly electronic world—which we knew anyway, but the pandemic keenly highlighted the situation. As brick-and-mortar establishments closed their doors, albeit temporarily, shoppers increasingly turned to online retailers, even for their most basic essentials. If you’re still on the fence about opening your own online shop, let’s take a closer look at the benefits you could miss out on, as well as how to best get started. The Abundant Benefits You might be thinking there isn’t...
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The entire world seems to be online these days, and the internet is flooded with eCommerce stores. However, that doesn’t mean it is an easy task to sell online. Actually, with so much competition, running a successful online business can be a lot of work. From choosing a product to sell to growing your online presence, there’s a whole lot to take care of. Add in an overwhelming amount of eCommerce options, from platforms to API integrations, and your...
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Way back, in April of 2017, Magento announced that they were planning on no longer supporting Magento 1 software. With an end of life date of June 2020, most believed they had time to figure it out – that time is now. There is still some room to decide what your next steps will be, and fortunately, good options that should propel your online store to new heights. Key Things to Know Whether you decide to move to Magento...
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Our friends at OptiMonk have just published a great post about how you can get better results with your popup strategy. This is particularly relevant for online store owners trying to increase conversions and average order values. Go check it out!
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E-Commerce has incredibly matured in the last decade and is likely inseparable from what our digital future holds. For most businesses, having a digital presence is no longer a luxury or just a part of a marketing strategy, it is a powerful necessity. According to Statista, worldwide eCommerce sales are going to experience a huge growth from $1.3 trillion in 2014 to $4.5 trillion in 2021. More than half of all internet users have already purchased goods online, and...
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Have you ever noticed that visitors land on your Magento website directly from Google with a specific search term, but leave right away quickly? Are you losing customers as a result? Your website may not be converting as well as it could. Do you know that you have only split seconds to make the first good impression? To be more specific, you have less than 3 seconds. No wonder, time is precious on the web. So, how fast is...
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Whether you decide to update your online store or build one from scratch, you are likely to be looking for a trendy and attractive design. If you are running a creative business (like an art gallery, print shop, design studio, etc.), you would certainly want it to look as catchy and breathtaking as possible. This is when a collection of ready-made eCommerce themes for creative businesses can come in handy, for inspiration or if you happen to purchase one...
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Are you running a blog, a business or an eCommerce website? Are you satisfied with your traffic and conversion? We bet your reply is “it could be better”. This is a good answer. The problem is that you can’t just keep using only old, time-tested marketing and SEO strategies. The competition has become tougher, search engines have become smarter, and methods that used to worked yesterday are mostly outdated today. We have tried to compile here a SEO guide...
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