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More tips on Online Business, eCommerce platforms and eCommerce strategies? Read our informative articles.

BigCommerce vs. Magento

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Running a thriving eCommerce business has a lot of moving parts to it, but one of the most important factor is the software you choose to run your whole business on. No matter how perfect or needed your product is, some platforms are particularly challenging to work with and may keep your business from growing effectively and profitably. Two of the largest eCommerce solution providers are BigCommerce and Magento. Both have the reputation of being powerful eCommerce platforms that...
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Weighing the Benefits of Branching Into Digital Commerce

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Weighing the Benefits of Branching  Into Digital Commerce
We live in an increasingly electronic world—which we knew anyway, but the pandemic keenly highlighted the situation. As brick-and-mortar establishments closed their doors, albeit temporarily, shoppers increasingly turned to online retailers, even for their most basic essentials. If you’re still on the fence about opening your own online shop, let’s take a closer look at the benefits you could miss out on, as well as how to best get started. The Abundant Benefits You might be thinking there isn’t...
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How To Start Selling Online

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The entire world seems to be online these days, and the internet is flooded with eCommerce stores. However, that doesn’t mean it is an easy task to sell online. Actually, with so much competition, running a successful online business can be a lot of work. From choosing a product to sell to growing your online presence, there’s a whole lot to take care of. Add in an overwhelming amount of eCommerce options, from platforms to API integrations, and your...
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Magento 1 End of Life (EOL): Countdown Begins

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Way back, in April of 2017, Magento announced that they were planning on no longer supporting Magento 1 software. With an end of life date of June 2020, most believed they had time to figure it out – that time is now. There is still some room to decide what your next steps will be, and fortunately, good options that should propel your online store to new heights. Key Things to Know Whether you decide to move to Magento...
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A/B Testing for Popups: Easy Guide + Real-Life Examples

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Our friends at OptiMonk have just published a great post about how you can get better results with your popup strategy. This is particularly relevant for online store owners trying to increase conversions and average order values. Go check it out!
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Zipify Coupon Countdown Hands-On Review

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Coupons are valuable from a merchant’s perspective because they can increase sales, inspire customer loyalty, outperform the competition and sell products faster. If you have a Shopify store, using Zipify Coupon Countdown can help you achieve all that. Zipify Coupon Countdown lets you add timely coupon codes for your store which pop-up when and where you want it. Keep reading to learn how you start using coupons to incentivize purchases on your store and increase your earnings. Try Zipify...
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eCommerce Marketers’ Guide to Getting Started with Onsite Retargeting

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Every business owner wants to increase sales. In a perfect world, you would have invested an unlimited budget in marketing to get more traffic and increase sales. But unfortunately, that’s not the case. We don’t have that unlimited budget and simply increasing the number of your visitors is not a financially rewarding solution. Especially when you can only convert 3 out of every 100 visitors. Sounds too small? Believe it or not, this is the average conversion rate. If...
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Zipify Pages Hands-On Review (2020)

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Zipify Pages Hands-On Review (2020)
If you own a Shopify store or plan to launch one, there’s an exciting way to create high-converting landing pages that can also upsell your inventory with a single click. Introducing Zipify Pages. Zipify Pages is a powerful drag-and-drop solution that integrates with your Shopify store allowing you to create completely custom pages and sell featured items with ease. You can get started with a free trial account and test the most profitable pages used by proven, 8-figure eCommerce...
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Top 10 eCommerce Marketing Trends To Pay Attention To In 2018

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E-Commerce has incredibly matured in the last decade and is likely inseparable from what our digital future holds. For most businesses, having a digital presence is no longer a luxury or just a part of a marketing strategy, it is a powerful necessity. According to Statista, worldwide eCommerce sales are going to experience a huge growth from $1.3 trillion in 2014 to $4.5 trillion in 2021. More than half of all internet users have already purchased goods online, and...
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Zipify OneClickUpsell Hands-On Review (2020)

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Zipify OneClickUpsell Hands-On Review (2020)
One of the smartest ways to increase sales is by selling to people who are already purchasing from you. With Zipify OneClickUpsell, you can get more post-purchase upsells as customers complete their order. Zipify OneClickUpsell provides you with a powerful tool which puts relevant products in front of more, willing-to-buy, customers. As a bonus, you can also create post-purchase emails to get more sales, product reviews, and engagement with your customers. If you’ve been looking for a sales strategy...
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