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More tips on Online Business, eCommerce platforms and eCommerce strategies? Read our informative articles.

Key features to make your online store stand out

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Key features to make your online store stand out
Online shopping is a boom industry, and if you want a slice of it you need to make sure that your store not only looks good, but that it works effectively too. The big players in ecommerce, like Amazon, have had a lot of years to get things right, but that doesn’t mean there is no space for new entrants, provided you also get it right. The shop window Just as bricks and mortar stores spend a lot of...
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Is your business ready to start selling online?

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Is your business ready to start selling online?
It can often seem like you’re nobody in business today unless you are selling online. However, if you are just starting a business, it can be all too easy to rush into creating an online store, and that can often lead to mistakes that you’ll end up regretting later. The latest eCommerce platforms, such as Shopify, make setting up a store easier than ever, but how do you know if you’re ready to take the leap into online trading?...
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The false promise of SEO?

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The false promise of SEO?
In recent years, Search Engine Optimization, or SEO, has become something of a buzzword. Experts and amateurs alike have thrown the term around, often as the holy grail of ecommerce success without necessarily considering its limitations as well as its advantages. We would argue that in many senses this has meant SEO has delivered false promises on which it cannot be relied. Here we shed light on a subject that often mystifies, and provide some food for thought, as...
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Making The Right Choices When Choosing An Ecommerce Credit Card Processor

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Making The Right Choices When Choosing An Ecommerce Credit Card Processor
Although there are other options available, many people prefer to use their credit card when they are shopping online. If you want your online business to succeed, it is important to have this option available and ensure that it is as secure as possible. Thankfully, a number of credit card processors are available, so adding this feature to your site does not have to be a complicated process. However, there are still a couple of things to consider when...
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Making Online Shopping Safe and Secure For Your Customers

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Making Online Shopping Safe and Secure For Your Customers
Online shopping used to be a novelty, but according to the data published by MarketLive, it is clear that ecommerce sales are continuously improving across all categories. This is great news for anyone with an online store, but also means that the concern of cyber-crime looms bigger. MarketLive’s report indicates that smartphones are playing a larger role in online shopping, but the downside to this convenience is that consumers are more vulnerable to cyber-crime. It is often believed that...
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The Design Of Your Ecommerce Site Can Drastically Affect Your Bottom Line

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The Design Of Your Ecommerce Site Can Drastically Affect Your Bottom Line
One thing that is often overlooked when it comes to selling online is the layout of the website. Having great products or prices can get you far, but without a decent site design, you will miss out on a lot of sales. Recent years have seen a surge in mobile device usage for online purchases, and it has reached a point where a site that has not been designed to be mobile-friendly it is at a serious disadvantage. Mobile-friendly...
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The most influential user-friendly features

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The most influential user-friendly features
The e-commerce sector doubles in size every five years, even though large behemoths like Amazon retain a large share of the market. It’s possible to succeed as a small to medium-sized business as long as your site offers the most influential user-friendly features. Attractive Pricing If your prices can compare with your main competitors, you have already won 80% of the battle. There is no feature quite as important as price, because clients can click into a hundred sites...
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E-commerce common pitfalls

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E-commerce common pitfalls
E-commerce continues to do well on a global scale. U.S. e-commerce is expected to earn $440 billion in sales by 2017, so it is important to establish a market share now. Even the smallest businesses can succeed as long as they avoid the most common mistakes. Here are seven common pitfalls and how you can avoid them. 1. Failed Transactions One of the most common errors that eCommerce sites make is creating a clunky, poorly designed checkout process. Shopping...
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