Every business owner wants to increase sales. In a perfect world, you would have invested an unlimited budget in marketing to get more traffic and increase sales. But unfortunately, that’s not the case. We don’t have that unlimited budget and simply increasing the number of your visitors is not a financially rewarding solution. Especially when you can only convert 3 out of every 100 visitors. Sounds too small? Believe it or not, this is the average conversion rate. If...
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E-Commerce has incredibly matured in the last decade and is likely inseparable from what our digital future holds. For most businesses, having a digital presence is no longer a luxury or just a part of a marketing strategy, it is a powerful necessity. According to Statista, worldwide eCommerce sales are going to experience a huge growth from $1.3 trillion in 2014 to $4.5 trillion in 2021. More than half of all internet users have already purchased goods online, and...
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One of the biggest challenge for eCommerce entrepreneurs starting an online selling business is the very first step of figuring out what products to actually sell online. With literally millions of possibilities, this seemingly incredible choice typically ends up being a curse causing most people to give up with their idea of starting an online business. In an effort to help aspiring eCommerce entrepreneurs, Shopify analyzed and reverse engineered hundreds of online businesses, their products, and niches to put together a very comprehensive guide...
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